The University of Retailing
for
Owners & Managers
Danny Wells Workshop
9-Course 200
4-Hour Program
Owning and managing a growing natural products business
is a challenging adventure. This half-day program includes instruction
on crucial operating procedures-specific to owners and managers-for natural
product stores of all sizes. Syllabus includes bullet-point training,
from The Danny Wells Workshops 1 through 8 in addition to the latest breakthrough
retailing techniques.
Session
1: Monitoring Your Progress
- The state of the natural
products industry
- Today's industry trends
- Who is the natural food
consumer
- Defining the major players
- Setting up your cash
registers and books
- When to computerize
- Creating simple financial
statements for powerful direction
- Benchmarking with other
businesses
Session
2: Inventory Control for Higher Profits
- The proven inventory
control system
- Moving slow selling items
- Buying right yields higher
margins
- Increasing inventory
turns
Session
3: Perfecting Your Presentation
- Sales-building case-stack
techniques
- Pricing secrets to increase
margins
- How to compete with the
discounting competitor
- Marketing to attract
new customers
- Marketing to increase
your average sale
- Double your yield by
partnering with others
Session
4: Attracting and Keeping a Wonderful Staff
- Hiring right: the application
and interviews
- Solving the high cost
of labor problem
- Creative compensation
programs
- Labor scheduling for
increased productivity
- Making goals and expectations
clear
Audio Cassettes
& Syllabus Handbook
$59.95
plus shipping
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