The University of Retailing
for
Employees & Team Members
Danny Wells Workshop
9-Course 100
4-Hour Program
Working in a natural products store should be a wonderful
experience. This program includes instruction for employees at stores
of all sizes. Staff-focused training, condensed from The Danny Wells Workshops
1 through 8, forms the syllabus for this program, plus cutting-edge retailing
tips.
Session
1: Making Customers Number One
- Customers: The only source
of profit
- How to create and keep
customers
- How to give memorable
customer service
- The difference between
selling and buying
- Your most important goal
Session
2: Efficient Ordering for Fresh Stock
- The proven inventory
control system
- How to move slower-selling
products
- When to say no to the
deal
- Increasing profits by
increasing turns
Session
3: Making the Store Look Great
- How to set your store
for maximum sales
- The three keys to proper
merchandising
- How to deal with the
discounting competitor
- Common merchandising
errors that kill sales
Session
4: How to Become Invaluable to the Boss
- Working at the highest
level of initiative
- Understanding the value
of profits
- Training is perishable
- Don't bring them problems,
bring them solutions
- Make them an offer they
can't refuse
Audio Cassettes & Syllabus Handbook
$59.95
plus
shipping
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