Bringing in the Masses

Danny Wells Workshop 8
90-Minute Program

With less than 15% of the adult population shopping in natural product stores, our job is to reach the other 85%. This seminar reveals the secrets to tapping the mainstream market and bringing new customers into our stores. Join the industry's leading retail consultant and learn the proven techniques to higher sales by bringing in the masses.

Session Highlights:

• Why people shop
• Where we go wrong
• Price is not the issue
• Who are our customers
• Promotions that work
• Advertising is good, publicity is better
• The customer versus the competition
• Solutions and benefits
• Six sample ads that bring in the masses

Audio Cassette
$24.95
plus shipping