David & Goliath
How to survive and thrive when a large
natural food supermarket comes to town.

Danny Wells Workshop 7
100-Minute Program

The industry is rapidly increasing in size and stature-and so are it stores. Twenty thousand square foot natural food stores are opening at a greater rate than ever before, and are taking market share from existing businesses. Does this mean the en of the small store retailer? Absolutely not, if you know the secrets to competing with the big guys.

This seminar profiles several small health food stores who have not only survived, but continue to thrive after a natural food supermarket opened nearby. Learn how to retain your current customers and bring more new shoppers into your

Session Highlights:

• The incredible state of the industry
• How many more super stores are coming
• Where the large stores are opening
• Developing the retailing strengths of a David
• Capitalizing on the weaknesses of the natural foods supermarkets
• The five common keys of small stores who successfully survive
• The secrets of thriving in the face of the big competitor
• Achieving marketing magic
• The three best methods for attracting new customers

Audio Cassettes
$24.95
plus shipping