Becoming a Sales-Oriented
Retailer
Danny Wells Workshop 5
4-Hour Program
Buying right is important to any business, but not at
the expense of the sale. Maintaining the proper balance between purchasing,
merchandising, and marketing is the key to successful retailing. This
seminar presents breakthrough techniques that direct workers to focus
on customers, promotions, and marketing, while saving labor dollars on
cumbersome ordering practices and wasted effort. Discover how developing
close distributor relationships are more important than simply asking
for higher discounts. Includes cutting-edge procedures for high-profit
pricing against a deep-discounting competitor. Learn how to master the
valuable skills that can change your operation forever.
Session
1: Increasing Efficiency
- Labor saving precision
ordering
- It pays to consolidate
- The distributor as a
partner
- Shopping the deal
Session
2: Focus on the Sale
- Exceptional merchandising
made easy
- Delivering extraordinary
customer service
- How to perfect the selling
process
- When less is more
- Building powerful in-store
displays
Session
3: Pricing for Profit
- Why price is not the
issue
- Handling price-driven
customers
- Everyday low prices
Session
4: Incredible Marketing
- Creative promotions
that work magic
- The power of the postcard
- A different approach
to advertising
- Newspaper ads at 50%
off
Audio Cassettes
& Syllabus Handbook
$59.95
plus shipping
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