Opening a Successful
Natural Products Store

Danny Wells Workshop 3
4-Hour Program

This workshop leads prospective new store owners through the crucial steps necessary to opening a successful natural products store. Whether you are starting from scratch, purchasing an existing business, or expanding your existing operation, this presentation helps you avoid the most common and costly start-up errors. Conducted by the industry's leading retail consultant who covers it all-from how to conduct a site analysis and compute sales projections to planning the grand opening.

Session 1: Defining Your Dream

• Establishing what you want
• Determine what you can manage
• Assuring a comfortable risk level

Session 2: Developing Your Business Plan

• How to prepare an industry analysis
• How to prepare an area market analysis
• How to prepare a site analysis
• How to prepare a competitive analysis
• How to prepare profit & loss projections
• How to prepare a break-even analysis

Session 3: Building Your Store

• Lease negotiations
• Developing your store layout
• Making the leasehold improvements
• Using distributors/brokers services
• Determining equipment needs
• Product mix and inventory requirements

Session 4: Establishing Your Organization

• Develop operational procedures
• Grand opening & promotional planning

Audio Cassettes & Syllabus Handbook
$84.95
plus shipping