The Advanced Natural
Products Retailing Workshop

Danny Wells Workshop 2
4-Hour Program

The primary goal of any business is to create and keep customers. This workshop is an entertaining and motivating session which leaves attendees inspired and armed to deliver memorable customer service. Discover who the natural product consumer is, and learn the cutting-edge trends which are driving natural product retailers into the 21st century.

Session 1: Customers-Your Most Important Asset

• Why customers leave
• How to attract and keep customers
• How to achieve a memorable level of service
• The difference between selling and buying
• Your most important goal
• You are who you hire

Session 2: Finding Out What Your Customers Want

• Results of latest industry consumer surveys
• The natural product customer profile
• What they are buying
• How to conduct a customer survey

Session 3: Marketing in the 21st Century

• Who will be the winners of the 21st Century
• Marketing trends of the 21st Century
• Marketing in the 21st Century-the manufacturer
• Marketing in the 21st Century-the distributor
• Marketing in the 21st Century-the retailer
• Advertising natural products in the 90's

Session 4: Expansion with Healthy Risk

• The 5 questions we ask ourselves
• How big should an expansion be
• Building departments which are money makers
• Eliminating departments which are money losers

Audio Cassettes & Syllabus Handbook
$59.95
plus shipping