Excellence in Retailing
Through superior category management.

Danny Wells Workshop 10
2-Hour Program

After several years of explosive growth, many industry retailers and suppliers are facing capacity issues. Expansion is on everyone's agenda. However, many businesses do not need more space—they need to rebalance the existing merchandise they carry. Eliminating slow-sellers and stocking more of the better-moving items is an ongoing challenge that attendees will learn to master from the guidelines presented in this seminar.

Session Highlights:

• What is category management
• How much business we are losing by not paying attention
• The most prevalent merchandising error in the industry
• Category management case history paves the way
• Customer's response to category management
• The simple 6-step program to higher sales
• Pricing for profits
• How to compete with the discounting competitor

Audio Cassettes & Syllabus Handbook
$39.95
plus shipping