Danny Wells Workshop
1
7-Hour Program
Hailed as the premier training program for natural products
retailers, this seminar covers the nuts and bolts of successful natural
product retailing. Designed for owners, managers and employees of natural
products stores of all sizes.
Session
1: Making Money
- The Ten Commandments
of Natural Products Retailing
- Seven mistakes that can
kill your business
- Finding out what your
customers want
- Proper financial records
give powerful direction
Session
2: Inventory Management for Higher Profits
- The inventory control
system that works
- How to move slow selling
items
- Buying deals and specials
Session
3: Boosting Your Bottom Line
- Consolidating your orders
- Pricing secrets to increase
sales
- Lower prices without
"giving away the store"
- How to compete with the
discounting competitor
Session
4: Merchandising Like a Pro
- Merchandising like the
big stores on a small budget
- The three keys to proper
merchandising
- Common merchandising
errors that kill sales
Session
5: Advertising with Big Results
- Promotions for free
- Common advertising mistakes
that waste money
- Developing the most
effective promotional plan
Session
6: You Can't Do It Alone
- Hiring, training and
delegation
- The 5 levels of employee
initiative
Session
7: Maintenance and Growth
- Keeping your store neat,
clean and abundant
- Your decor, theme and
image
- Planning
for the future
Audio Cassettes
& Syllabus Handbook
$84.95
plus shipping
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